Since September, nearly 2,000 people have donated 3,676 photos to train medical teams in Tanzania


What is so amazing about 3,676 photos?

Ever heard the phrase ‘a picture is worth a thousand words’? Well now, your pictures are worth hours of training for medical teams, thanks to the free Donate a Photo mobile app from Johnson & Johnson. From now, until December 6th, for every photo donated through the app, Johnson & Johnson contributes $1 to our maternal health program in Tanzania, supporting training for healthcare workers and giving newborn babies the best chance for a healthy start.*

Since our cause launched on September 5, 2016, nearly 2,000 people have donated over 3,680 photos to Kupona, and these numbers increase every day. So far, this translates to 54 hours of training for medical teams serving in Tanzania’s labor and delivery wards. In a country where approximately one woman will die every hour from complications in pregnancy or childbirth, a highly skilled medical team can mean the difference between life and death. Those who have been trained go on to train their colleagues, and so the impact ripples out to touch hundreds of healthcare workers on the front lines of maternal and newborn healthcare.

By donating a photo a day, you are improving the quality of care available to thousands of families every year.    

For nurses like Intisar, training and mentorship empowers them to provide high quality care with confidence and skill.

Sister Intisar (center). Photo by Sala Lewis

Sister Initsar joined the CCBRT team following her graduation from nursing school. After a few months of training and mentorship, Intisar felt empowered to use her freshly honed skills and astonished her mentors with her progress. During an annual assessment, she received an incredible score of 100 percent in “assisting normal labor”. CCBRT’s midwife trainer Dorcas stated, “Intisar is a champion of delivery and resuscitating newborns”. Intisar’s impact has been so extensive and profound, two of her patients have named their babies after her.

Intisar’s passion for her work is tangible, “When I get a healthy baby I always clap and cheer, I just can’t help myself!” she says. “I want all mothers to have safe respectful care. I want every mother to enjoy giving birth – not regard it as a punishment”.

In her time with CCBRT, Intisar has also learned how to conduct a vacuum delivery, and is looking forward to sharing what she has learned with other healthcare workers. She says, “I’m happy to be able to pass the best practices on to even more nurses”.

What does she want for the mothers and newborns of Tanzania? “Seriously, I want zero deaths.”

By donating a photo a day, you are putting the skills and tools needed to save lives into the hands of people like Intisar.

Since the beginning of November, our team and supporters have been participating in the #DaysofThanks campaign, posting and donating a photo a day to highlight something they are thankful for. It’s not too late to join us! The #DaysofThanks campaign will run until Thanksgiving. Our goal is to reach 298 hours of training by December 6th.

So today, on National Philanthropy Day, do something different to give back. Download the Donate a Photo app, and start sharing today! The app is free, the process is easy, and the impact is profound. Thank you for all you have contributed to the hard work and dedication of these medical teams.

Best wishes,

The Kupona Team


*Johnson & Johnson has curated a list of trusted causes, and you can donate a photo to one cause, once a day. Each cause will appear in the app until it reaches its goal, or the donation period ends. If the goal isn’t reached, the cause will still get a minimum donation.